You can influence it, and the first step is to ask the assistants yourself. Prompts such as “good employers for [role] in [city]” or “what is it like to work at [company]?” in ChatGPT, Perplexity and Gemini show how you appear. Often the answers rely on old reviews and scattered job-board data.

The employer-branding case in The AI Visibility SEO & GEO Playbook by our CEO, PhDr. Oliver Scharfenberg, describes what helps: an employer-facts page on your website, published benefits and culture proof, employee-survey results where available, updated LinkedIn, review and career-directory profiles, and credible third-party certification or coverage. Syntharis does this AI-visibility work alongside employer branding, so credible signals also show up where candidates now ask their questions.