Consulting services for customers, talent and students.

The right service depends on the problem you want to solve first. If you are not found online or not mentioned in AI answers, start with AI Visibility / SEO & GEO. If you have visibility but too few customers or unclear positioning, Marketing Management is the better starting point. If you struggle to fill positions or keep good people, Human Resources and employer branding address that directly. Universities and education providers that want more applicants should look at Education Consulting.

If you are unsure, the free consultation is designed for exactly this question. We look at your situation and recommend where the first investment will have the most effect.

Yes, and combining services often works better than booking them one by one. The services draw on the same foundation: a clear message, credible evidence and visibility in the places where people research you. A company that invests in employer branding, for example, gets more out of it when its careers pages are optimized for search and AI answers. A university that wants international students needs both a strong academic positioning and digital reach.

When services are combined, you work with one team and one set of KPIs instead of coordinating several agencies.

The cost depends on the scope, the number of markets and the level of hands-on implementation you need. A focused audit with recommendations costs considerably less than an ongoing program that includes content creation, campaigns and monthly reporting.
Syntharis Group uses pricing that also reflects company size, so small businesses and start-ups receive a solution that fits their budget. After the free consultation you receive a written proposal with clearly defined deliverables, timelines and fees, so there are no open-ended costs.

The first measurable effects usually appear within a few months, but the timeline differs by service. Technical SEO fixes and clearer messaging can have an effect within weeks. Stronger rankings, AI citations and a recognized employer brand take longer, typically several months, because search engines, AI systems and people need time to pick up new signals.
At the start of every project we record a baseline and agree on KPIs, so you can see month by month whether the work is paying off.

Syntharis Group does both: it develops the strategy and can also carry out the implementation, for example content creation, on-page optimization, campaign management, employer-brand messaging or student-recruitment communication.

Some clients prefer to implement with their own team and use Syntharis for strategy, quality control and measurement. Others hand over most of the execution. The split is agreed at the start and written into the proposal, so responsibilities are clear.

Success is measured against KPIs that we define with you before the work begins. Typical examples are:

• Organic traffic and rankings for priority topics
• Mentions and citations in AI answers
• Qualified leads and conversion rates
• The number and quality of applications, employee turnover or student enrollments

We capture the starting values, report changes at fixed intervals and explain what caused them. If a measure does not deliver, we change it rather than continuing for the sake of the plan.

Yes. Syntharis Group is based in Dubai and works with clients across the UAE, Europe and the United States. Most of the work can be done remotely, with workshops held online or on site when useful.

For international projects we take local differences into account:

• Search behavior and language
• Legal requirements for advertising and data protection
• Cultural expectations of customers and applicants

Marketing Management is the broader discipline. It covers strategy, brand positioning, target groups, campaigns across channels, lead generation and budget control.

AI Visibility / SEO & GEO focuses on one specific outcome: being found in search engines and cited in AI-generated answers.

In practice the two work together. Marketing Management defines what you want to be known for and for whom. SEO and GEO make sure that this message is discoverable and quotable in Google, ChatGPT, Perplexity, Gemini and similar systems.

Yes. Young and smaller companies often have to prove themselves in the market before customers and applicants trust them. Syntharis helps them build that trust with a clear positioning, a credible online presence and, where it fits, visibility in the media.

The services are scalable, and pricing takes company size into account. For start-ups, a compact audit and a prioritized action plan are often the best first step.

We reply within one business day and suggest a date for a free initial consultation. In that conversation we clarify your goals, your current situation and what a successful outcome would look like.

If there is a good fit, you receive a written proposal with scope, timeline and fees. Work begins with the Discover phase, in which we analyze your market and visibility and set the baseline for measuring results.