SEO & GEO consulting:
found in Google, cited by AI.

If your customers search in different languages, yes. AI systems answer in the language of the question and often draw on sources in that language, so a question asked in German, Spanish or Japanese can produce a different set of recommended companies than the same question in English.
For international B2B companies we recommend starting with the priority markets and the pages that matter most for revenue, using native-language content rather than literal translation, and making sure company facts are identical in every language version. In some Asian markets, local search engines and platforms such as Baidu in China or Naver in South Korea also have to be considered.

A GEO audit shows how AI systems currently describe your business and why. It usually includes:

• A prompt set of real buyer questions, tested in ChatGPT, Perplexity, Gemini and Google AI Overviews, with a record of who is mentioned and which sources are cited.
• A technical check of crawlability, indexing, page speed, robots.txt rules for AI crawlers and structured data.
• An entity review: are your company name, services, location and people described consistently across your website, profiles and directories?
• A content review of whether your key pages answer questions directly and back claims with evidence.
• A comparison with the competitors that AI systems currently prefer.

We diagnose along the Citation Failure Pipeline described by our CEO, PhDr. Oliver Scharfenberg, in The AI Visibility SEO & GEO Playbook: access, relevance, evidence, trust, entity, extraction and freshness. Knowing where a page fails prevents rewriting content that was never the problem. The result is a prioritized action plan and a baseline against which later progress is measured.

We optimize for the platforms your buyers actually use:

• ChatGPT (including its search function)
• Google AI Overviews and AI Mode
• Perplexity
• Gemini
• Microsoft Copilot
• Claude

The relevant platforms differ by market and target group, so we check where your audience asks questions before setting priorities.

Because Google AI Overviews and AI Mode build on the Google index, and Copilot draws heavily on Bing, classic SEO remains part of every GEO project.

There is no fixed timeline:

• Within weeks: systems with live web search, such as Perplexity or ChatGPT search, can pick up improved content once it is crawled and indexed.
• Months: knowledge that is part of a model’s training data changes only when the model is updated.

For planning purposes, most businesses should expect the first measurable changes in their AI mentions after a few months of consistent work, with stronger effects over six to twelve months.

We re-test the same prompt set regularly so you can see the trend.

AI systems can only use content they can reach, read and understand. These technical factors matter most:

• Crawler access: robots.txt should not block the crawlers of the systems you want to appear in, such as OAI-SearchBot and GPTBot (OpenAI), PerplexityBot or Bingbot.
• Rendering: key content should be available in the HTML, not only after complex JavaScript runs.
• Structured data: Organization, Service, Person, Article and FAQPage schema help machines understand who you are and what a page is about.
• Clean indexing: canonical tags, sitemaps, no duplicate pages and no thin or empty pages.
• Speed and mobile usability, which remain important for Google.

Technical fixes alone rarely create citations, but technical errors can prevent them entirely. In The AI Visibility SEO & GEO Playbook this is the base of the Visibility Stack: access, crawlability and structure come before entity clarity, evidence, authority and recommendation. If a lower layer is broken, work on the higher layers becomes unstable.

Not for Google’s search results: Google stopped showing FAQ rich results altogether in May 2026, after limiting them to government and health websites in 2023.

The FAQPage markup is still valid Schema.org, and according to Google it does no harm. We keep it because it describes a page’s questions and answers in machine-readable form for other search engines and tools that read Schema.org. What matters far more is the visible content: a short, direct answer in the first sentence, followed by evidence and detail.

The cost of GEO consulting depends on the number of topics, markets and languages and on how much of the implementation we take over. A one-off GEO audit with an action plan is the smallest package. Ongoing programs that include content creation, digital PR and monthly AI-answer monitoring cost more.

After a free consultation, you receive a fixed proposal with defined deliverables. Be cautious with offers that promise guaranteed positions in ChatGPT or Google, because no provider controls those systems.

Often, yes, although not by editing the AI directly. Wrong answers usually come from outdated or contradictory sources: an old address in a directory, an outdated press article, a competitor’s comparison page or inconsistent data on your own website.

We follow the nine-step response for AI reputation management described in The AI Visibility SEO & GEO Playbook. Its core is to document the wrong answer, identify the sources behind it, correct or update them where possible, publish clear and authoritative information on your own site and strengthen it with credible third-party references. Systems with live search reflect corrections sooner, while model knowledge changes with the next update.

Independent mentions and media coverage matter a great deal for GEO, often more than backlinks alone. AI systems look for confirmation from independent sources before they recommend a company. Mentions in respected media, industry publications, association websites, review platforms and professional profiles all serve as that confirmation.

Unlike classic link building, GEO values the mention itself, even without a link, as long as it appears in a trustworthy context and describes your company accurately. Ahrefs found that branded web mentions correlate with AI Overview visibility far more strongly than raw backlinks. That is why The AI Visibility SEO & GEO Playbook recommends an Evidence Calendar (one new credibility asset per month, such as a case study, a survey, an expert quote or a third-party mention), and why digital PR and consistent profiles are part of our GEO work.

GEO pays off wherever buyers research before they decide and ask comparison questions such as “Which provider is best for…?”. This applies especially to professional and B2B services, consulting, software, education, healthcare providers, real estate, hospitality and financial services.

It is also highly relevant for employers and universities, because applicants and students increasingly ask AI tools which companies are good places to work or which programs suit them, which is why AI visibility is part of our employer branding and education consulting. A business that sells mainly through personal networks may benefit less in the short term.