Marketing management
that turns activity into growth.

Marketing management means planning, coordinating and controlling all marketing activities so they serve one strategy and measurable business goals. An agency is usually hired to execute specific tasks such as ads, social media or a website. Marketing management sits one level above: it decides what should be done, in which order, with which budget and how success is measured.

Syntharis Group takes on this steering role. We define positioning and target groups, set priorities, coordinate internal teams and external providers, and report results against agreed KPIs. You deal with one accountable partner, and all activities follow one plan.

The service covers the full cycle from analysis to optimization:

• Market, competitor and target-group analysis
• Brand positioning and core messaging
• Marketing strategy and annual or quarterly plans with budget allocation
• Digital marketing: SEO, paid media, social media and email
• Content marketing that builds trust and supports sales
• Lead generation and sales support
• Analytics, reporting and continuous optimization

The exact scope is tailored to your goals and to what your team already does well.

Yes, Syntharis Group can act as your outsourced marketing department or fractional CMO. Many small and medium-sized companies need senior marketing leadership but not a full-time head of marketing. In that role, we set the strategy, manage the budget, brief and control agencies or freelancers, and report to management.

This model gives you experienced leadership without the cost of a senior hire and can be scaled up or down as the business changes.

We start with a structured analysis of your business, your market, your competitors and the behavior of your target groups. We also review existing data such as website analytics, campaign results and sales figures.

From this we derive a positioning that sets you apart, define priority target groups and channels, and set measurable goals. The result is a roadmap with concrete measures, responsibilities, budget and KPIs. It is reviewed regularly and adjusted when the data shows that something works better or worse than expected.

There is no universal percentage for a marketing budget. The right budget depends on your industry, your growth targets, the competition in your market and how established your brand already is. A company entering a new market typically needs to invest more than one defending an existing position.

Rather than starting with a percentage, we recommend working backward from your goals: how many leads or customers do you need, what does it cost to win one, and which channels deliver at an acceptable cost? This approach makes the budget defensible and easy to control.

We choose KPIs that are connected to revenue. Depending on the goal, these include qualified leads, cost per lead, conversion rates, customer acquisition cost, pipeline value, organic traffic, rankings, AI citations and brand awareness in the target group.

Likes, impressions and reach are useful as supporting signals but are not treated as success on their own. Each report shows the KPI, the change against the baseline and the reason behind it.

Clients usually see the first measurable improvements in engagement, visibility and lead quality within a few months. Paid campaigns can produce leads within weeks. Brand positioning, SEO and content marketing build up more slowly but have a longer-lasting effect.

Because we set a baseline at the start and report at fixed intervals, you can see early whether the direction is right, well before the full effect is reached.

Yes, we reposition existing brands, usually when a company enters new markets, changes its offer, wants to reach a new target group or is perceived differently from how it sees itself.

We begin by examining how customers, prospects and employees currently perceive the brand. Based on this, we sharpen the positioning and messaging, update the most important touchpoints and make sure the new message appears consistently across the website, sales materials, social media and search results. Consistency is especially important now, because AI systems summarize what they find about a brand across many sources.

Yes, lead generation is a core part of our marketing management. B2B buying decisions involve several people and usually a long research phase, much of which now happens in search engines and AI tools before any contact with a supplier.

We build lead generation around this: content that answers the questions of buyers at each stage, landing pages with clear offers, targeted LinkedIn and search campaigns, email nurturing and close alignment with your sales team so that leads are qualified and followed up quickly.

We work alongside your team. At the start, we clarify who is responsible for what: typically Syntharis takes on strategy, planning, measurement and specialist topics such as SEO, GEO and positioning, while your team contributes product knowledge and handles day-to-day communication.

We meet regularly, work from shared plans and report openly, so nobody is left guessing. Many teams also value the knowledge transfer, because they build skills they keep after the project.