We use measurable HR indicators, recorded before the project and tracked afterwards. The most common are the number and quality of applications per vacancy, time-to-hire, cost-per-hire, offer acceptance rate, early turnover in the first six months, employee engagement and ratings on employer review platforms.

We also check how your company appears when candidates ask AI tools about you as an employer, because this has become a new first impression. The AI Visibility SEO & GEO Playbook recommends an employer-facts page, verifiable survey results and consistent profiles on LinkedIn and review platforms, so assistants have current evidence instead of old reviews.