Strongly, because applicants read them before they apply, and AI assistants use them when asked what a company is like as an employer. Old or one-sided reviews can therefore shape your image long after the situation has changed.

Claim your profiles, keep company information up to date, respond to reviews professionally, including critical ones, and encourage current employees to share honest experiences. Never write or buy fake reviews; apart from the legal risk, doing so destroys the very trust you want to build.