His books include The AI Visibility Playbook, a guide to SEO, Generative Engine Optimization and visibility in AI search, and the German-language Praxisleitfaden Mitarbeitergewinnung für kleine und mittelständische Unternehmen (2026), a practical guide to recruiting for small and medium-sized companies.

Both books are available as free downloads on the Syntharis Group website. He also publishes articles on marketing, employer branding and AI visibility.