Syntharis Group was founded by PhDr. Oliver Scharfenberg, MBA, who also leads the company as CEO. He has more than 20 years of experience in marketing and sales, holds an MBA in Marketing and a doctorate (PhDr.), and has published empirical research on employer branding and employer seals.

He is also the author of The AI Visibility Playbook, which forms the methodological basis for the company’s SEO and GEO work. More details are on the Management page.