How do you measure the success of employer branding?

We use measurable HR indicators, recorded before the project and tracked afterwards. The most common are the number and quality of applications per vacancy, time-to-hire, cost-per-hire, offer acceptance rate, early turnover in the first year, employee engagement and ratings on employer review platforms.

We also check how your company appears when candidates ask AI tools about you as an employer, because this has become a new first impression.