Start by finding out where you lose them. Common reasons are that the right people never see your vacancies, that your job ads and careers page do not explain why someone should choose you, or that the application process is slow and complicated.

Effective measures include a sharp employer value proposition, job ads written for the candidate rather than the organization chart, a careers page that ranks in search and answers questions in AI tools, a short application process with fast feedback, and employees who act as credible ambassadors. We prioritize these measures based on your data.