If your customers search in different languages, yes. AI systems answer in the language of the question and often draw on sources in that language, so a question asked in German, Spanish or Japanese can produce a different set of recommended companies than the same question in English.
For international B2B companies we recommend starting with the priority markets and the pages that matter most for revenue, using native-language content rather than literal translation, and making sure company facts are identical in every language version. In some Asian markets, local search engines and platforms such as Baidu in China or Naver in South Korea also have to be considered.