Yes, we reposition existing brands, usually when a company enters new markets, changes its offer, wants to reach a new target group or is perceived differently from how it sees itself.

We begin by examining how customers, prospects and employees currently perceive the brand. Based on this, we sharpen the positioning and messaging, update the most important touchpoints and make sure the new message appears consistently across the website, sales materials, social media and search results. Consistency is especially important now, because AI systems summarize what they find about a brand across many sources.