GEO pays off wherever buyers research before they decide and ask comparison questions such as “Which provider is best for…?”. This applies especially to professional and B2B services, consulting, software, education, healthcare providers, real estate, hospitality and financial services.
It is also highly relevant for employers and universities, because applicants and students increasingly ask AI tools which companies are good places to work or which programs suit them, which is why AI visibility is part of our employer branding and education consulting. A business that sells mainly through personal networks may benefit less in the short term.
