What makes Syntharis Group different from a traditional marketing agency?

Three things set Syntharis Group apart from a traditional marketing agency. First, Syntharis connects areas that are usually handled by separate providers: search and AI visibility, marketing, employer branding and student recruitment. That matters because customers, applicants and students all research you in the same places.

Second, the advice draws on our own published research. Our CEO, PhDr. Oliver Scharfenberg, has written the methods down in two books: The AI Visibility SEO & GEO Playbook for search and AI visibility, and the Praxisleitfaden Mitarbeitergewinnung for recruiting. His empirical study of more than 60 employer seals, with a randomized experiment involving 1,093 participants, adds original data that few consultancies have.

Third, the firm works with defined KPIs and a before-and-after measurement, so you can see what changed instead of receiving a report full of activity.