A GEO audit shows how AI systems currently describe your business and why. It usually includes:
- A prompt set of real buyer questions, tested in ChatGPT, Perplexity, Gemini and Google AI Overviews, with a record of who is mentioned and which sources are cited.
- A technical check of crawlability, indexing, page speed, robots.txt rules for AI crawlers and structured data.
- An entity review: are your company name, services, location and people described consistently across your website, profiles and directories?
- A content review of whether your key pages answer questions directly and back claims with evidence.
- A comparison with the competitors that AI systems currently prefer.
We diagnose along the Citation Failure Pipeline described by our CEO, PhDr. Oliver Scharfenberg, in The AI Visibility SEO & GEO Playbook: access, relevance, evidence, trust, entity, extraction and freshness. Knowing where a page fails prevents rewriting content that was never the problem. The result is a prioritized action plan and a baseline against which later progress is measured.
