Success is measured against KPIs that we define with you before the work begins. Typical examples are:
- Organic traffic and rankings for priority topics
- Mentions and citations in AI answers
- Qualified leads and conversion rates
- The number and quality of applications, employee turnover or student enrollments
We capture the starting values, report changes at fixed intervals and explain what caused them. If a measure does not deliver, we change it rather than continuing for the sake of the plan.
