Often, yes, although not by editing the AI directly. Wrong answers usually come from outdated or contradictory sources: an old address in a directory, an outdated press article, a competitor’s comparison page or inconsistent data on your own website.
We follow the nine-step response for AI reputation management described in The AI Visibility SEO & GEO Playbook. Its core is to document the wrong answer, identify the sources behind it, correct or update them where possible, publish clear and authoritative information on your own site and strengthen it with credible third-party references. Systems with live search reflect corrections sooner, while model knowledge changes with the next update.
